Pure Elemente began with a memory - a time when clutches and purses were people’s belongings.
Somewhere along the way, that memory began to fade. The concept of individual identities became less and less important; but more and more so, whether or not certain names, initials, or recognizable design patterns appear. People became belongings of brands.
But there are others. Like when you walk down a busy street in Manhattan, once in a while there’s someone who catches your attention. She wouldn’t be in a suit, or in a fashion wide-adopted enough to call it a trend, no.
She’s just in her style. The style that tells you something about her. The style that is hers and hers only, not one of those names’ or initials’.
And that’s what we respect and appreciate – when it should be all about you, it should be all about you.
That’s our idea, conveying identities and statements through our clutches and purses. We are inspired by life, the purest and natural element of identity, and the various forms life take. And we hope that you can find one that resonates with you. Perhaps swan for its elegance? Or tiger for its independence? Who said there could only be one identity in a design? And who’s to stop you from showing different identities here and there?
However bright you shine, that’s you. We just help by bringing the elements in shapes of clutches and purses. It’s your purse, and you are your designer, on top of everything else.
Is it a designer purse? It’s my purse.